13 nationalities, 1 commercial

Be the change you want to see in the world. We know the advertising industry has a representation problem in-front-of and behind the lens. But the workforce is here and we nailed this. Cheers to one of the most diverse filmcrews right now with 13 different nationalities on set and a higher-than-usual male to female ratio. I feel this is where new energy and a future lies.

With Safi Graauw taking on both the creative branding strategy and the execution by directing this piece. We’ve kept the execution small and had the best and greatest vibe while working under COVID-19 conditions. A special thank you to Neil Henry for lending us endless wisdom and Post Panic Amsterdam for the VFX guidance.

Working with such a diverse and skilled crew gave us all a new energy. It’s our mission to create a space for people of color within the film and advertising industry. That space existed for two days and we’ve loved it.

Love, from Congo to Morocco.