Creative / Director

Exploring just the right balance between understanding brand behaviour and powerful execution, Safi Graauw (left) is a self-taught (creative)director and cinematographer with an academic background in earth-sciences. Interweaving a strong narrative and sense of aesthetic in his imagery, his commercial work combines popular culture with a sense of entertainment. And his documentary work advocates purpose-led ideologies and intersectional environmentalism


His work was nominated for best film at the Dutch Wildlife Film Festival and he has won the My Hero International Film Festival in California. His work in the fashion industry was shortlisted on the Berlin Fashion Film Festival roster and selected for the festivals in Berlin. Safi won the “Jonge Haan” Award by the Dutch Society for Advertising and so has become 2019 most interesting talent within the Dutch advertising industry. He was named amongst the 50 most promising talents of the Netherlands in 2020 by Het Financieel Dagblad.

Dutch Creativity Awards 2020
Amsterdam, Netherlands
Campaign Young Capital – We Give Work

Nominated in Category: Music, Photography
Financieel Dagblad
Amsterdam, Netherlands
Safi Graauw, Head of Creative Content

Selected as one of 50 promising Dutch Talents in 2020 
Genootschap der Reclame
Amsterdam, Netherlands
Safi Graauw, Head of Creative Content

Won – Jonge Haan 2019 
Most promising talent in Dutch advertising
Berlin Fashion Film Festival 2018
Berlin, Germany
Project: Laauw – This World is Yours

Selected – Showroom
My Hero International Film Festival 2016
California, United States
Project: Rainmakers

Won – Best Film
Wildlife Film Festival 2016
Rotterdam, The Netherlands
Project: Rainmakers

Nominated – Best Film (Non Professional)
Art Directors Club Netherlands
Dutch Creativity Awards – Category: Impact

Member of Jury – 2020
The Best Social Media
The Best Social Awards – Category: Diversity 

Member of Jury – 2019