Stand close to your nature and respect your inner self.
You must be prepared to work always, even without applause. A quote by the famed Ernest Hemingway and the prologue to the film our Founders created for Bound Amsterdam's SS'17 runway film. Influenced by Japanese culture, more specifically a Japanese gangster movie called Kurôzu Zero (Crows Zero) which film centers upon the power struggle between a group of gangs in an all-boys high school.
There are times in which strong winds blow in the same direction. In these times, men inspire each other and lay the foundation for a groundbreaking alliance. The Borrel is a collaborative festivity often held after the Modefabriek Fair which takes place once every season. An approachable form of amusement was needed and we Cavemen where keen to contribute...
Alongside their friends at Clarks Originals, our Founders, wandered towards the city walls of Firenze for the 90th edition of Pitti Uomo. A menswear mecca for the tailored suit and all things dapper. Firenze and your sartorial Sapeurs, we’ve been inspired by your individualism, stubborn-ness and dapper creations.
Pencilstrikes, forced on the descriptive parchment of our pilgrimage. Dry sands stir up dust as our shackled boots bewander a windswept plain. The slit of our pen runs dry, yet the moist throats of our custodians crave to herald the fourth Chapter in a grim recital. And in the darkest hour before the dawn we see eye to eye, Queen of the Council.
On the 12th of May in the very heart of a sun drenched Amsterdam, our Founder screened the fourth narration of our story. With close to 300 visitors, our first filmpremiére exceeded our Founders own expectations
AMSTERDAM DENIM DAYS
"In the context of the Amsterdam Denim days, our Founders filmed the teaser video for the upcoming Amsterdam Denim Days event. An event in which jeans aficionados from around the city walls are fondled with their denim desire. As some afficionados live beyond the city’s reaches. They set up and prepare for their route to satiate their indigo desire...”
CREATE FOR A CAUSE
"Our creative father Safi Graauw stepped up the stage and shared his philosophy on the role of creatives in communicating sustainability. By explaining how to reverse company marketing strategies by providing information on how they work towards the public, our founder managed to inspire a thousand watching eyes."
A DETOX DENIM TALK
"Our founders held yet another talk on sustainability within the denim industry the aim of the symposium was to introduce a technique that will decrease water usage by 80% in front of the dutch and Belgian A-press for a symposium organized by Atelier Noterman. A crowd of 50 retailers was present during the symposium."