It is said that the greatest mountains whisper in his presence.

  • A DETOX DENIM TALK
    "Our founders held yet another talk on sustainability within the denim industry the aim of the symposium was to introduce a technique that will decrease water usage by 80% in front of the dutch and Belgian A-press for a symposium organized by Atelier Noterman. A crowd of 50 retailers was present during the symposium".
  • FOLLOW YOUR NATURE
    “Goodmorning Saf, back on the train track to Delft?”, Christiaan said as they sat down in the seats of their daily train ride towards the south of the Netherlands.“Yeah, back to the lecture halls, Environmental Sciences today. I got a class on ecology, what’s in that box you got with you? Safi’s eyes curiously focused on a red box that spelled CANON in capital letters. “Oh this? Our founders tell the complete story behind the Cavemen concept for the very first time.
  • CREATE FOR A CAUSE
    "Our creative father Safi Graauw stepped up the stage and shared his philosophy on the role of creatives in communicating sustainability. By explaining how to reverse company marketing strategies by providing information on how they work towards the public, our founder managed to inspire a thousand watching eyes".
  • SUSTAINABLE MATERIAL PIONEERS
    “We humans mostly wear cotton or polyester, two of the industry’s most popular fibres. Cotton depends on large amounts of water to grow, and polyester depends on now-declining reserves of oil and gas. The idea behind sustainable materials is that they are less damaging to the environment to produce, consuming fewer natural resources and creating less pollution”.
  • SEASONAL ALLIANCE; DENIM DAYS
    “We Cavemen share a creed that notes the importance of timeless and durable items. Ever since the day man exists, young boys reach the turning point at which maturity relieves adolescence and manhood is achieved. In terms of style, this is where class replaces swagger and we Cavemen arise. With the Amsterdam Denim Days on the horizon a filmic collaboration could not be avoided and the seasonal alliance between Denim and Cavemen grows stronger".
  • CHAPTER III DEVIL'S BREW
    "As black ink flows across the old parchment that records legacy, our third Chapter is written in silence. The rhythmic sound of our pencils dipping in dark fluid, mimics the steady ticking of time itself. We tend to wander in a tranquil pace, yet our endless thoughts are rudely disturbed by the hoarse rasps of black birds flapping their wings as they circle our heads. Crows, birds of mischief, it is said their screech turns wander; into wail".